Resume

BRUCE LY
BJ@BJPandaBear.com | Los Angeles, CA

 

AREAS OF EXPERTISE

Copywriting • Google Workspace • Adobe Photoshop • Photo & Video Production • Microsoft Office • Squarespace • WordPress • Planoly • Photo Editing • Social Media Content Strategy • High-Profile Liaisons • Event Production

PROFESSIONAL EXPERIENCE

RESERVED MAGAZINE — Fashion Director
Los Angeles, CA | 2022–Present
Independent fashion magazine spotlighting music, fashion, and art.

  • Lead fashion direction and editorial styling for print and digital features.

  • Produce fashion shoots from concept through execution, including casting and production.

  • Manage brand partnerships and fashion placements across luxury and emerging labels.

  • Serve as liaison between fashion, hospitality, and arts publicists for coverage opportunities.

  • Book celebrity talent for events, covers, and brand activations.

FLAUNT MAGAZINE — Digital Editor
Los Angeles, CA | 2018–2020
Satirical lifestyle publication focused on art, celebrity, and fashion.

  • Created copy for digital and social media platforms (Instagram, Facebook, Twitter).

  • Produced and directed editorial photo and video shoots for both print and online.

  • Maintained relationships with global fashion, design, and hospitality brands.

TIME INC. (INSTANT.me) — Digital Content Producer
Los Angeles, CA | 2016–2017
People Magazine and Entertainment Weekly platform covering influencers and digital culture.

  • Produced video and editorial content with internet creators and musicians.

  • Conducted interviews and developed content scripts for influencer-driven projects.

  • Designed partnership decks and marketing collateral for brand collaborations.

  • Managed influencer relations and coordinated with PR agencies for features.

FREELANCE CLIENTS — Events, Production, Styling, Copy, and VIP Service
Absolut Vodka | Alice and Olivia | American Apparel | Aperol | Autre Magazine | Baccarat | Bardot | BCBG | Ben Sherman | BET | Blaanks | BOSS | Bottega Veneta | Bruno Magli | Bvlgari | Casablanca Paris | Chloe | Cider | COS | Diesel | Dior | Document Journal | Dunhill | Edition Hotels | Eddie Borgo | Ellen Von Unwerth | Fendi | Flaunt Magazine | Freixenet | Frieze | Gentle Monster | Globe-Trotter | Grandmaster Recorders | Grounds Japan | Guess | H&M | HBO | Herradura Tequila | Hiro Clark | Houston Hospitality | HRC | Iceberg | i-D Magazine | Instagram | Joe Fresh | LA Art Show | Lagos Jewelry | Live Nation | Louis Vuitton | Lula Pace | Luminaire | Macallan | Mak Center | Massive Attack | McClaren | Melanie Pullen | Michael M Jewelry | Mille World | Miu Miu | Netflix | No Vacancy | Neon Rated | Opening Ceremony | Paper Magazine | Playboy Magazine | Peacock | Penfolds | Peroni | Photo LA | Polaroid | Prada | Remy Martin | Reserved Magazine | Sabah Shoes | Saint Germain | Saint Laurent | Schön | Segura Viudas | Silencio Mezcal | Sniffies | Tiffany & Co. | Warner Brother | Youth to the People | Zadig & Voltaire… and more.

 

EDUCATION  

California State University, Los Angeles —  Bachelor of Arts in Sociology | 2012